![]() ![]() Not only do we tend to value scarce things more highly, we often see them as better than more readily available alternatives. This one is related to the scarcity effect, but worth addressing separately. And maybe for a slightly higher price than you would otherwise. If you’re thinking of buying a game, you have no idea if it will come up again before the sale is over, so you’re more likely to grab it rather than lose your shot. All the Steam deals are time limited and feature prominent countdowns. This despite that the cookies in both jars WERE THE SAME COOKIES.ĭespite delivering games that are no more than streams of infinitely available 1s and 0s, Steam capitalizes on the scarcity effect because the bias applies to opportunities as well as physical goods. People reported the cookies from the mostly empty jars as more delicious, more desirable, and more expensive. 4 Posing as a consumer products survey, the experimenters offered subjects a chocolate chip cookie from one of two jars. Psychologist Stephen Worchel illustrated this with a study involving cookies unlike those that Steam’s website deals in. The research is pretty clear that “available for a limited time” is a super effective sales pitch because we value things more that have limited availability. But I thought it would be interesting to highlight a few of the ways that the these events nudge us towards making more purchases than we may intend to. Let me be clear: I love Valve, I love Steam, and I especially love Steam sales. Collect all 10 of those cards and you can perform some digital origami to turn them into a special badge. For every $10 you spend, you get a random card 2 from a limited edition set of 10 created just for the event. But this time there’s something new: Steam is tying its summer sale in with its trading card system. And there are community choice deals where users vote on which of three titles should get its price slashed next. Like last time, Steam is offering discounted digital downloads in the form of daily sales that change every 24 hours, plus “flash deals” that change every 8 hours. I just bought Hotline Miami, Fez, and The Swapper for like 14 cents 1 while typing that. In other words, the Steam Summer Sale has begun. Summer is here! Time to pump up your video game backlog until it’s bloated, gurgling, and making vaguely taunting motions from over in the corner. ![]()
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